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Vertical innovation : ウィキペディア英語版
Vertical innovation

Vertical innovation is a combination of methodologies; 'vertical integration' and 'open innovation'.〔Nottingham, John and Spirk, John (2011). Vertical Innovation in Action: Nottingham Spirk's Unique Approach. Retrieved 20 April 2012.〕 The term vertical integration describes a style of business management control, and is typified by one firm engaged in different multiple parts of a production process. Open innovation is a term promoted by Henry Chesbrough, a professor and executive director at the Center for Open Innovation at the University of California, Berkeley. "Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology."〔Chesbrough, H.W. (2003). Open Innovation: The new imperative for creating and profiting from technology. Boston: Harvard Business School Press, p. xxiv〕
The company Nottingham Spirk coined the phrase 'vertical innovation' in 2011, to describe the proprietary process developed over the forty years at the firm.〔http://trademarks.justia.com/855/51/vertical-innovation-85551798.html〕 The process is a development strategy to take new product and service concepts and turn them into tangible items within a compressed timeframe. Nottingham Spirk serves clients as an open innovation partner and uses a vertically integrated model to execute on development;〔http://money.cnn.com/magazines/fortune/fortune_archive/2007/06/11/100061499/index.htm〕 hence a 'vertical innovation' strategy.
Vertical innovation is both a process to encourage efficient problem solving and a corporate culture, where all development activities are handled by a cohesive and experienced team of experts. This group leverages the skills and talents of many individuals to move product development quickly forward. This process focuses on continuous improvement through each phase of a development program.
== Different product development and innovation approaches ==


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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